Pie chart

Last week I made a questionnaire asking people aged 18-24 what their favourite music genre was. I then condensed the results into a pie chart:

Pie Chart showing favourite music genre of people aged 18-24

As you can see, alternative, pop and hip hop were most popular. This would mean that as ill Manors is categorised as hip hop, soul and pop/rap, my targeted audience would be 18-24 as it is most popular. Plan B started off as a very niche artist who has developed and grown within the last few years. I still don't feel he is completely mainstream though, as the views and subjects of his songs are controversial and could be classed as niche. As for the song 'Michelle', I would definitely class it within the niche genre.

Another reason as to why I would my video would be targeted for 18-24 year olds is because is is taken from 'ill Manors' which is certificate 18. The themes explored within the film are drugs, violence, crime, exploitation, prostitution, sex and gang culture.

I would definitly agree that people aged 18 and over could truly understand the video and therefore relate to it in some shape or form, however people over 24 years old could still enjoy this type of video, but it could just be a lesser majority than those younger. Today, drugs are very prominent within society, as well as gang culture and violence which means people can identify with the video in some way. An example of the crime today would be the London Riots in 2011.

Music Video Research- conventions and target audience

Ed Sheeran- The A Team

Typical Conventions

• Black and white, giving the impression that she is at a bad time in her life which is backed-up by her homeless state.
• She is very central in many of the shots making her centre of attention.
• Lots of close ups to show her vulnerability and state of mind.
• Watch her state deteriorate as we see how she is resorting to prostition, shots of her putting her make up on and leaning seductively in car then shots with a client.

Targeted Audience

• Teenagers and young adults.
• Young character and shows the urban culture.
• Majority of audience probably go out at the weekends, perhaps this video is to show the dangers of drugs and hostility.

Drake ft. Rihanna- Take Care

Typical Conventions

• Lots of slow camera movements.
• Shots on snowy mountains and a misty sky.
• Many shots of Drake, close ups and wide shots.
• Some scenes in black and white, others with an orange tint to the light.
• Lots of close ups of Rihanna to show who he is rapping about.
• Shots of a bull which connotates to power, fighting and dominance.
• Shots of a forrest fire which indicates danger and passion.

Targeted Audience:

• 16-25
• Quite mature themes

Chase and Status ft. Plan B- Pieces

Typical Conventions

• Shots of the artist in the singing booth to introduce the artist/character]
• Story progressing to make the video seem real.
• Dark lighting to give the sense of a sinister atmosphere.
• Shot of the reactions from the men when they are watching the tape.
• Subtitles
• The tape that is playing is edited to make it look very eerie and obviously like the people in it shoudn't be doing what they are doing.
• Beginning, middle and end.

Targeted Audience:

• 16-early to mid twenties
• Mature themes